Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z's TikTok-over-Google preference is dropping.

Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, ...

The future of social media is being shaped less by new platforms and more by shifting behavior, fragmentation, and ...

Early third-party tracking data offers a first look at how Google's February Discover core update is changing what users see in their feeds.

New Web Almanac data shows how WordPress, Shopify, and major SEO plugins are setting technical SEO norms at scale, often ...

SerpApi filed a motion to dismiss Google's DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results.

You’ll leave with a clear understanding of what AI readiness means at the platform level, and how to identify risk areas before they impact growth.

Target ROAS and target CPA optimize outcomes, not spend caps, which explains why budgets can flex beyond daily expectations.

Marie offers her expert insights of strategies post-core update for four sites and what made a difference for their recovery ...

Google's Jeff Dean explains why latency and cost make Flash Google's production tier for AI search, and why models are built ...

Bing launches AI citation tracking in Webmaster Tools, Mueller finds a hidden HTTP homepage bug, and new data shows most ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...