The 2026 Milan-Cortina Winter Olympics became the most-watched Winter Games in the U.S. since 2014, with 23.5 million average viewers — a 96% increase from Beijing 2022.
BBC Sport’s coverage of the Winter Olympic Games 2026 has achieved its largest overall audience consumption ever, with a record-breaking surge in streaming of the Games driving audience figures to new heights.
Lee reposted an image shared by ESPN on her Instagram Story. The post compared Liu’s recent Olympic celebration to a viral moment from the Paris Summer Games. Lee added just one word: “queens,” along with heart-eye and teary-eyed emojis.
Three golds, a record-equalling medal haul - the Milan-Cortina Winter Olympics has been one to remember for Team GB.
Leading with head and heart can become a satisfying strategy that benefits those who lead and those whom are led.
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